There are the obviously mangled metaphors — “You've buttered your bread, now lie in it” — or the ones you make up that don't work. Substack·Chills, by Lauren Wolfe
If you are writing a feature film script, the focus shifts to a three-act dramatic structure: 10 tips on how to write feature stories (+1) 01 NIARN
A crucial paragraph near the beginning that justifies the story. It explains exactly what the article is about and why the reader should care. There are the obviously mangled metaphors — “You've
Provide the background and implications that a quick news snippet would miss. a punchy statement
This is your "hook." It can be a vivid scene, a punchy statement, or an anecdote that sets the mood.