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The report quantifies the industry from three distinct angles:
After a hiatus due to the pandemic, sports like Kabaddi, Marathons, and Golf saw a growth of 123% , signaling a diversifying interest among Indian fans. 126464
For more specific details on the 2023 edition or later updates, you can view the full press release on exchange4media . Sports spends grew by 49% in 2022: GroupM ESP report The report quantifies the industry from three distinct
The following report summarizes the key findings from that study, specifically focusing on the performance of the sports market in 2022. 1. Executive Summary Digital and Participatory Trends The Indian sports industry
The largest segment, highlighting the premium brands place on reaching live sports audiences. 4. Digital and Participatory Trends
The Indian sports industry is no longer just about the game; it is a robust commercial ecosystem. With sponsorship and media spends at record highs, the "Sporting Nation" is maturing into a global sports powerhouse.
Reflects the high demand for sports icons as brand ambassadors.
