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Samsung introduced G∙NUSMAS in 2022 as a virtual mascot designed to engage younger generations, with a name and origin story rooted in a popular internet meme about the company's innovation. Representing a playful, "out of this world" persona based on the backward spelling of Samsung and its headquarters' address, the avatar serves as a brand ambassador in metaverse and social environments. Read the full announcement at Samsung Newsroom .

2022---Here-is-G-NUSMAS--Samsung-taking-on-the-metaverse-with-a-little-blue-alien

2022---here-is-g-nusmas--samsung-taking-on-the-metaverse-with-a-little-blue-alien

Samsung introduced G∙NUSMAS in 2022 as a virtual mascot designed to engage younger generations, with a name and origin story rooted in a popular internet meme about the company's innovation. Representing a playful, "out of this world" persona based on the backward spelling of Samsung and its headquarters' address, the avatar serves as a brand ambassador in metaverse and social environments. Read the full announcement at Samsung Newsroom .