990 Apr 2026

Stop letting the "loud 1%" in the comments dictate your entire brand strategy. 2. Form 990 (Nonprofit Transparency)

Create a video or carousel titled "The Silent 90%." Explain that low engagement doesn't mean your content is failing; most people are simply watching without hitting the "Like" button. Stop letting the "loud 1%" in the comments

Only 1% of users create original content, 9% engage (like/comment), and 90% just watch or "lurk". 9% engage (like/comment)

Depending on your audience, "990" can refer to a tax document, a social media "golden rule," or a spiritual message. Here are three content angles you can use: 1. The "1:9:90" Rule (Social Media Strategy) a social media "golden rule