: The 2026 awards season kicked off with midlife stars like Jennifer Lopez and Pamela Anderson "ruling" the red carpet and podiums.
: Only 1 in 4 characters aged 50+ are women.
While visibility is slowly improving for some, deep systemic inequalities remain:
featuring complex mature leads Global trends outside of Hollywood (UK, France, or Germany) Menopause Representation and the Big Screen
: Viewers over 50 spend over $10 billion annually on entertainment.