Bla Bla Bla Direct

He realized the platform's community was defined by their level of "in-car chattiness." "Bla" = Passenger watches the scenery go by. "BlaBla" = Passenger is comfortable chatting. "BlaBlaBla" = Passenger will not keep quiet.

While developing the brand, he struggled to get his board to accept such an "eccentric" name. He listed 250+ other ideas (like "MeetDrive" or "Gonexion"). When they tested the list on friends and family, BlaBlaCar was the only one people consistently remembered. Bla Bla Bla

Don't fear a simple, "chatty" concept. Sometimes the best brand name is the one that directly describes the human experience you are trying to facilitate. If you want to use this story, I can help you: Refine it for a business pitch (focus on branding) Refine it for a marketing campaign (focus on user stories) Refine it for a speech (focus on finding simplicity) Let me know what you need! The BlaBlaCar Story! He realized the platform's community was defined by