: In 2021, it became the first K-pop debut music video to surpass 1.3 billion views .
: By 2022, the track reached over 23 million streams in the UK alone.
Unlocking The Energy: Blackpink's 'Boombayah' Choreography ... - Ftp
: The iconic "Blackpink in your area" tagline made its debut here, establishing a signature brand for Jisoo, Jennie, Rosé, and Lisa.
: Proving its timelessness, the song recently topped Shazam’s Global Viral chart in September 2025 after being featured in a standout scene in the second season of Wednesday . Musical DNA and Style
: Known for its energetic and precise moves, the Boombayah choreography has become a staple in K-pop dance culture, frequently covered by fans and new idols alike.
From the moment it dropped, "BOOMBAYAH" began shattering records. It was the fastest debut single to hit No. 1 on the Billboard World Digital Songs chart at the time. Its digital dominance has only grown over the years:
: Directed by Seo Hyun-seung (who also directed 2NE1's "I Am the Best"), the music video’s bold aesthetics and fashion-forward styling established the group as instant trendsetters.