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University of California Press

Buy 2 Video Games Now

: Modern flagship titles often exceed $70, making each purchase a major financial decision.

The "buy 2 games" phenomenon refers to a significant trend in the gaming industry where the vast majority of players purchase a maximum of two new titles per year. The "Buy 2 Games" Trend buy 2 video games

: With over 18,000 listings added to Steam in 2024 alone, players are overwhelmed by choice and often stick to known quantities like Call of Duty or Madden . Academic and Industry Perspectives : Modern flagship titles often exceed $70, making

According to 2025 research from Circana , the typical American gamer is not a "hyper-enthusiast" who buys every major release. Key findings include: buy 2 video games