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While these codes drive short-term volume, they present long-term challenges. Frequent discounting can lead to "deal-seeking" behavior, where customers refuse to pay full price, effectively eroding brand equity. Furthermore, the cost of customer acquisition through deep discounts must be balanced against the lifetime value (LTV) of the customer.

In the modern digital marketplace, the "Buy Online Now" coupon code has evolved from a simple discount mechanism into a sophisticated tool for psychological manipulation and conversion optimization. This paper explores how these time-sensitive prompts leverage cognitive biases to shorten the consumer decision-making journey and increase immediate sales volume. buy online now coupon code

Abstract