The WhatsApp Business API is a powerful backend communication tool designed for medium-to-large businesses to automate customer interactions at scale. Unlike the standard WhatsApp Business App, which is a manual tool for single devices, the API supports , CRM integrations , and sophisticated chatbots . Key Features and Capabilities
: Businesses can build AI agents that understand text, images, and voice memos to handle up to 80% of common queries like order status or FAQs. chat api whatsapp
: Supports rich media like product catalogs, list messages, and quick-reply buttons for easy 5-star rating collection. The WhatsApp Business API is a powerful backend
: Messages on WhatsApp boast a 98% open rate , far exceeding traditional email marketing. : Supports rich media like product catalogs, list
: Providers like Infobip and Chati offer organized dashboards to manage conversations across multiple team members simultaneously. Pros and Cons