Did Merrell Buy Cushe Apr 2026

The confusion often stems from the fact that after Wolverine discontinued the Cushe brand in 2015 , several of its most popular designs and comfort technologies were absorbed into the Merrell line . The Story of the "Lost" Surf Slipper

By 2009, the brand’s unique aesthetic caught the eye of the industry giant Wolverine World Wide , which already owned massive names like Merrell and Hush Puppies. Wolverine bought Cushe, hoping to capture the "younger consumer seeking comfortable footwear". For a few years, Cushe thrived, offering an alternative to the rugged, outdoor-heavy image of its sibling, Merrell. did merrell buy cushe

But the story didn't end there. Recognizing that the Cushe "DNA" was too good to waste, Wolverine's designers began migrating the brand’s most successful features over to Merrell. Today, loyal Cushe fans often find the ghost of their favorite slippers living on in Merrell’s "after-sport" and lifestyle collections, where the same focus on casual comfort and "cushy" midsoles remains a staple. The confusion often stems from the fact that