Fox Sports 1 Now

"Speak For Yourself": Fox Sports 1, Reframing Race, and Conservative Populism in Sport Media

: Fox Sports Live was found to provide even less coverage of women's sports than SportsCenter during the analyzed period. Strategy and Launch Analysis Fox Sports 1

: The author identifies four dominant negative frames used by hosts like Colin Cowherd and Jason Whitlock: Leftist infiltration of sports/media. Racial animosity. Personal issues of athletes. Threats to masculinity. "Speak For Yourself": Fox Sports 1, Reframing Race,