: The experience falls under "Dress Up" and "Roleplay," focusing on avatar simulation and creative expression within a luxury context. Marketing Impact
The "script" of the Givenchy Beauty House centers on user engagement through a variety of mini-games and objective-based tasks designed to reward players with exclusive virtual items:
: Players are tasked with finding hidden brand logos scattered throughout the map. For example, finding 10 out of 11 Givenchy logos unlocks the Lock Necklace 1.0 and 2.0 . Social & Interactive Zones :
: A central hub where players can apply digital makeup inspired by real Givenchy products, such as the Le Rouge lipstick line.
