By allowing more types of ads to compete for a single slot, you force advertisers to bid higher to win the space. Summary Checklist: Research high-CPC keywords before writing. Check your "Ad Review Center" weekly. Focus on "Quality over Quantity" in your traffic. Keep your bounce rate low by providing genuine value.
Use Google Auto Ads to let AI determine the best placement, but manually check that they don't ruin the user experience. 4. Block Low-Performing Categories How to increase CPC in Google Adsense.pdf
Most clicks come from mobile. Use responsive ad units that fit perfectly on smaller screens. 7. Use Competitive Ad Formats Enable all ad types (Text, Display, and Rich Media). By allowing more types of ads to compete
Focus on traffic from the USA, UK, Canada, Australia, and Germany. Focus on "Quality over Quantity" in your traffic
A user searching for "how to fix a pipe" is less valuable to advertisers than someone searching for "best emergency plumber in New York."