Instead of expecting large behavioral shifts, focus on small, manageable changes that build momentum.
If a behavior is desirable, make it effortless to perform. The Bottom Line Irrational
We rarely change the pre-selected option. "The default made me do it" is a common, yet unrecognized, reason for our choices. Instead of expecting large behavioral shifts, focus on
Human behavior is complex, heavily influenced by context, emotions, and environment. We make decisions that contradict our long-term goals because our brains are wired to prioritize immediate context over long-term logic. The "Inner Press Secretary" Instead of expecting large behavioral shifts