Start with one long-form piece, such as a 10-minute video or a deep-dive blog post.
To turn one idea into twenty, you can follow this structured breakdown: M_N_I_E_1x20
Create five text-based or image posts (like LinkedIn carousels or Instagram graphics) summarizing key data points. Start with one long-form piece, such as a
This method, often highlighted by experts at Backstage , is designed to combat burnout and ensure consistent posting across multiple platforms. Instead of starting from scratch every day, you use a "pillar" piece of content to fuel your entire ecosystem. The 1x20 Multiplication Strategy Start with one long-form piece
Different formats (video vs. text) reach different segments of your audience.
It reduces the "blank page" syndrome by focusing your energy on one high-quality concept.