: Use narrative to provide a mental "flight simulator," preparing people to act on the idea. Available Summaries & Resources: Made to Stick: Why Some Ideas Survive and Others Die
The authors use the to define these principles: Made To Stick
: Find the core of any idea by stripping it down to its most essential, compact form. : Use narrative to provide a mental "flight
: Use sensory information and specific examples rather than abstract language to make the idea graspable. The phrase "" most commonly refers to the
The phrase "" most commonly refers to the bestselling book by Chip and Dan Heath, but it is also a brand of commercial paper products found at major retailers. Made to Stick (Book by Chip & Dan Heath)
: Grab attention by breaking a pattern or creating a "curiosity gap" that people feel the need to fill.
