A recent study on ResearchGate explores how marketers must adapt to "hybrid AI-based decision-making systems" and tech-savvy consumers in the Web 3.0 era.
A Marketing Evolution whitepaper details how "Not All Impressions Are Created Equal," moving beyond traditional media planning to more sophisticated impact-based models. marketing evolution
This ScienceDirect article conducts a data-driven review of how the marketing discipline has evolved over the last decade. 2. Industry Whitepapers A recent study on ResearchGate explores how marketers
If you are writing a thesis or conducting a study, several recent papers trace the shift from traditional to digital-centric paradigms: marketing evolution
The Pink Paper by Inspired Thinking Group provides a high-level summary of a decade's worth of changes in the industry. 3. Framework for a "Marketing Evolution" Paper