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Characters over 40 continue to see a drop in representation compared to their 30s; on broadcast TV, the percentage of major female characters falls from 42% to 15% once they enter their 40s.

Many established stars, such as Reese Witherspoon and Nicole Kidman , are now producing their own projects to ensure complex narratives for mature women are actually made. Powerhouse Actresses Ruling 2026 mature big milfs

Only one in four films currently passes the "Ageless Test," which requires at least one essential female character over 50 who isn't defined by ageist stereotypes. Characters over 40 continue to see a drop

Continues to dominate both film and TV, recently starring in Only Murders in the Building and reprising her role as Miranda Priestly in The Devil Wears Prada 2 . Continues to dominate both film and TV, recently

Women over 40 are twice as likely as men of the same age to have storylines focused specifically on physical aging (15% vs. 7%).

Are you interested in a featuring mature women in leading roles? Beyond the Stereotypes: The Reality of Aging Women in Films

Leading actresses who have recently broken through awards barriers for mature women in major motion pictures. Evolving Trends