: Shortly after the acquisition, Microsoft unveiled an improved "Plus" version with a 1.1GB hard drive and a TV tuner for picture-in-picture browsing.
: Microsoft aimed to reach the 50% of U.S. households that did not own a PC but did own a television.
: In July 2001, Microsoft rebranded the service as MSN TV to align it with its broader MSN internet services. Legacy and Final Closure Microsoft Completes Acquisition of WebTV Networks - Source microsoft buys web tv
: The definitive agreement was announced on April 6, 1997 , and the acquisition was completed on August 1, 1997 .
Microsoft's acquisition of WebTV Networks Inc. in was a landmark $425 million deal that signaled the tech giant's first major push to dominate the living room by merging the internet with television. The Deal and Strategy : Shortly after the acquisition, Microsoft unveiled an
: The deal was valued at approximately $425 million in a combination of cash and stock. Strategic Intent :
: It provided a platform to promote core products like the Windows operating system and Internet Explorer browser. Technology and Evolution : In July 2001, Microsoft rebranded the service
: CEO Bill Gates viewed the partnership as a way to deliver "emerging forms of digital broadcasting" to consumers.