While high-profile award wins for icons like and Jamie Lee Curtis suggest a "ripple of change", a 2026 review of the industry reveals that representation for mature women remains a paradox of individual triumphs against systemic decline. The Stagnation of Progress

Despite a few "comprehensive" wins, data shows that the industry's reach is still restricted for women over 40.

: Between 2015 and 2022, the percentage of female characters over 40 actually dropped from 20% to 14% .

: Streaming platforms currently offer more opportunities than traditional broadcast. In the 2024-25 season, major female characters reached 49% on streaming versus 47% on broadcast.