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Artificial Intelligence has shifted from an internal tool to a "core partner" in content creation and consumption.

AI-generated "virtual influencers" and celebrities are moving beyond social media into mainstream film and music, offering brands 24/7 scalability. 2. Streaming’s New Reality: The "Cable-fication" of Apps

The "infinite" feel of early streaming has been replaced by structured, cable-like models to ensure profitability. Artificial Intelligence has shifted from an internal tool

High-quality scenes and effects that once required massive budgets are now produced efficiently via AI, lowering barriers for independent creators.

2026 M&E trends: simplicity, authenticity, and the rise of ... - EY Streaming’s New Reality: The "Cable-fication" of Apps The

2026 is being hailed as the era of agentic AI, where autonomous agents handle complex tasks across user experience, onboarding, and monetization to create continuously adaptive experiences.

The Entertainment Revolution: Navigating the 2026 Media Landscape - EY 2026 is being hailed as the

The entertainment and media industry has entered a "new world" in 2026, moving away from passive viewing toward a hyper-personalized, interactive ecosystem. As traditional boundaries between platforms vanish, success is now defined by the ability to capture audience attention through authenticity and technical innovation. 1. The Era of "Agentic" and Generative AI