Proflowers.com Apr 2026

Linked to the tragic myth of Clytie and Apollo . Apollo turned Clytie into a sunflower so he would never have to look at her again after she outed his affair with a princess.

The company was co-founded by and launched just before Valentine's Day in 1998. Initially, the site performed poorly because developers changed the original design specs. However, after a complete rebuild for Mother’s Day that followed the co-founders' specific "wireframe" vision, the site saw conversion rates of over 20%—a success that lasted for two decades. ProFlowers is now part of the FTD Companies network and maintains an A+ rating with the Better Business Bureau. The "Story" Behind the Flowers proflowers.com

While the brand is a major player in the industry, modern customer "stories" from reviewers on sites like ConsumerAffairs and PissedConsumer often highlight a gap between expectation and reality: Linked to the tragic myth of Clytie and Apollo