Advertisers can choose from several deal types based on their need for control and scale:
Software used by publishers to list their available ad inventory and manage the sale of impressions to various buyers. programmatic media buying
An invite-only auction where publishers offer premium inventory to a selected group of advertisers before it hits the open market. Advertisers can choose from several deal types based
An open auction where multiple advertisers bid on a single impression as it becomes available. The highest bidder wins, and the ad is served instantly. programmatic media buying
A digital marketplace that connects DSPs and SSPs, facilitating real-time auctions for individual ad impressions. Primary Buying Methods