: In business, this might mean sharing expert advice through a blog or providing a free trial. This builds credibility and makes customers more likely to choose you when they are ready to buy. The Bottom Line
: A more formal "tit-for-tat" exchange where people expect a return of similar value in a reasonable timeframe. reciprocity
: Giving without expecting anything immediate in return, common in families or close-knit communities. : In business, this might mean sharing expert
: Don't wait for others to lead. Offer a helpful tip, a sincere compliment, or a small favor without an attached "ask". : In business