: Advertisers typically only pay if a viewer watches at least 30 seconds of the ad (or the entire ad if it is shorter) or interacts with a call-to-action.
The platform uses different formats depending on advertiser choice and device: Skip adPlease wait: 5 seconds
: Very short, non-skippable ads of up to 6 seconds . : Advertisers typically only pay if a viewer
: The 5-second mandatory viewing window ensures advertisers receive a "free" impression of their brand name or product before the viewer can bypass it. : This format maximizes revenue by ensuring companies
: This format maximizes revenue by ensuring companies only pay for an "engaged" audience while preventing "rage quitting" by users who might leave if forced to watch long unskippable ads. 2. Ad Types and Timeframes
: Standard videos that allow skipping after the 5-second countdown.
: Shorter videos (15–20 seconds) that must be watched entirely.