Diferentes - Somos

The strategy featured a popular TV drama, Sexto Sentido , which was watched by 59% of the surveyed urban youth population. A daily radio program also saw its listenership triple between 2003 and 2005.

Interactive lessons for schools titled " Somos diferentes " focus on communication and inclusive language. Somos Diferentes

The program used a training manual to build alliances among youth and strengthen local community capacity. Music and Culture The strategy featured a popular TV drama, Sexto