: A boolean or integer indicating if the path led to a sale (1 or 0).
Once the "prepare" feature executes, the output table usually contains: : A unique identifier for the customer. strongmta.sql
The "prepare" stage typically handles the heavy lifting of data cleaning and sessionization before any attribution logic (like Markov Chains or Shapley Value) is applied: : A boolean or integer indicating if the
: A concatenated string or array of channels (e.g., Social > Search > Email ). Social > Search > Email ).