: Frequently cited as the best affordable primer, this provides a "grippy" base that keeps makeup in place all day.
: A long-standing industry favorite for its natural-looking matte finish. The Best of the Drugstore the best makeup to buy
: Thinkdaily Tinted Sunscreen is a popular minimalist choice for combining protection with a light evening of skin tone. The 21 Best Makeup Brands, Tested and Reviewed The BEST Makeup Brand? - Pretty & Smart Co. Pretty & Smart Co. : Frequently cited as the best affordable primer,
The "best" makeup depends on whether you're looking for iconic luxury staples, viral trends, or reliable drugstore finds. Below are the top recommendations categorized by their reputation and performance for 2025. The 21 Best Makeup Brands, Tested and Reviewed
: A staple for "starter kits" due to their high pigment and variety of neutral shades. Minimalist Essentials
: Look for brands like Saie or Glossier for sheer coverage that looks like real skin.
For a "clean girl" or effortless everyday look, focus on these types of products: