The Essential Drucker

The Essential Drucker Access

He asserts that profit is not the mission of a business but a yardstick for its success; the true purpose is to "create a customer".

Key performance measures include market standing, innovation, productivity, development of people, and financial results. The Essential Drucker

The task of management is to make people's strengths effective and their weaknesses irrelevant. He asserts that profit is not the mission

The book is structured into three primary sections that reflect the evolution of Drucker’s thought: 1. Management as a Human Discipline development of people