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A Toyota Corolla is sold somewhere in the world every 27 seconds.

The idea that there is always a better way to do things.

Toyota’s journey wasn't always smooth. When they first entered the U.S. market in 1958, they sold just 287 Toyopet Crown sedans and one Land Cruiser . While the sedans struggled initially, the Land Cruiser earned a legendary reputation for durability that persists today. /toyota

The name was changed from "Toyoda" to "Toyota" because it takes eight strokes to write in Japanese, and eight is considered a lucky number.

A few fun facts from Sunshine Toyota highlight their massive scale: A Toyota Corolla is sold somewhere in the

This dedication to quality is why are still on the road today. Leading the Charge into the Future

In 1959, the city of Koromo, Japan, renamed itself Toyota City to honor its largest employer. The Secret Sauce: The Toyota Way When they first entered the U

The Toyota Legacy: Why Reliability Never Goes Out of Style Whether you’re a daily commuter or a weekend adventurer, the name likely brings one word to mind: reliability . Since its humble beginnings as a division of Toyoda Automatic Loom Works in 1937, Toyota has grown from an underdog to the world’s largest automobile manufacturer.