AI has transitioned from an experimental tool to core infrastructure within the media value chain.

2026 Media & Entertainment Industry Outlook | Deloitte Insights

This report examines the state of in 2026 , a year defined by the convergence of AI-driven production, the maturity of the creator economy, and a growing consumer demand for authenticity amidst a sea of synthetic content. 1. Market Overview & Growth Trajectory

: Advertising spending is growing significantly faster than consumer spending (6.1% CAGR vs. 2.0% CAGR). By 2029, global connectivity spending (mobile and fixed internet) is expected to top US$1.3 trillion .

The global entertainment and media market is projected to reach approximately . While the industry continues to grow faster than the global economy, significant fractures are appearing between legacy businesses and digital-first entities.

: In the US, digital channels are expected to account for 74.4% of total ad spend in 2025, continuing to rise into 2026 as linear TV budgets are slashed by up to 26%. 2. The Role of Artificial Intelligence

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