Understanding Consumer Behaviour -

High involvement but few differences between brands (e.g., flooring).

Two 10% discounts often feel more valuable to a shopper than a single 20% discount.

Multiple layers of influence shape every choice a consumer makes: Understanding Consumer Behaviour

People might feel happier with a complimentary $200 ticket than a $100 one, even if the utility is the same.

5 Factors That Influence Consumer Behavior | Rasmussen University High involvement but few differences between brands (e

Low involvement with little brand difference (e.g., salt or toothpaste).

Consumers are often . Decisions aren't just about price; they are driven by deep-seated emotional and psychological triggers. Understanding Consumer Behaviour

Most consumers move through a predictable cycle before and after a purchase: Realizing a need or a want exists.